What is Digital Marketing?
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It includes a wide range of online strategies such as social media marketing, search engine optimization (SEO), content marketing, email marketing, pay-per-click (PPC) advertising, and more.
Types of Digital Marketing
1. SEO (searh engine optimization)
SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google. The goal of SEO is to help your website rank higher in search results when people search for relevant keywords related to your products, services, or content.
SEO involves various strategies, including optimizing website content, improving site speed, using relevant keywords, building high-quality backlinks, and ensuring a mobile-friendly user experience. By following SEO best practices, businesses can attract more organic (unpaid) traffic, increase brand visibility, and build credibility with their audience.
1. SMM (social media marketing)
SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google. The goal of SEO is to help your website rank higher in search results when people search for relevant keywords related to your products, services, or content.
SEO involves various strategies, including optimizing website content, improving site speed, using relevant keywords, building high-quality backlinks, and ensuring a mobile-friendly user experience. By following SEO best practices, businesses can attract more organic (unpaid) traffic, increase brand visibility, and build credibility with their audience.